McDonald's stock price in a year

By Mar. 31, 2017

McDonald's stock price has been quite volatile in the past year.

It started to rise since Easterbrook officially took over in March 2015. He revamped the company's menu, introducing new sandwiches, all day breakfast options and healthier ingredients like super food kale.

Consumers and Wall Street analysts have responded favorably to all the changes. McDonald's reported same-store sales growth of 6.2% worldwide for the first quarter, following a 5% increase in the last fourth quarter.

Analysts have raised their earnings forecasts for this year and 2017 as a result of the recent strong results.

The company said in late March, 2016 that it is going to expand in Asia, adding thousands of restaurants there.

Since March 2016 sales continued to grow. So was the stock price. It reached its yearly highest point of $131.60 on May 10, 2016.

But actually, customers' enthusiasm for the new "healthier" menu did not last long. Soon in the second quarter, sales missed analysts' expectations. And the stock price started to fall. It reached its lowest point in a year, $110.57 per share, on Oct. 20, 2016.

The company posted its third-quarter earnings on Oct. 21. Its U.S. established store sales in the third quarter met analysts' expectations, ticking up 1.3 percent, reported by the Associated Press.

In late 2016, McDonald announced a menu update, which added Grand Mac and Mac Jr. to customers' choices. This was a signal that the fast food giant is going to return to its traditional burgers.

McDonald's started to revive.

McDonald's stock price closed at $128.84 on Mar. 29, 2017. A year before on Mar. 31, the price was $125.68. So after a year of volatility, McDonald's stock price has not changed much.